![]() ![]() ![]() On Septemhe married Helen Coatsworth, the daughter of a wealthy Buffalo lawyer . They had five children: Katharine, Joan, Marion, Russell, and Elinor. Alex F. Osborn also frequently adds to these publications Printer’s Ink. Chinese translation by Ikko Sho , 応 用 想像力 Taipei: Kyōshi Kōgyō Sōsho Shuppan Kofun Yūgen Kōshi, 1965 OCLC 673537763. ![]() By Georges Rona and Pierre Dupont, Constructive Imagination. Principles and Processes of Creative Thinking and Brainstorming , Paris, Dunod, 1959.Revised edition, New York, Scribner, 1957 OCLC 1381383.Applied Imagination: Principles and Procedures of Creative Solving Problem New York: Charles Scribner’s Sons, 1953. OCLC 641122686.Wake Up Your Mind: 101 ways to develop creativeness. , New York, London: Charles Scribner’s Sons, 1952. OCLC 562025321.A Short Course in Advertising , London, NY: Sir I.In 1954, Osborn set up the Creative Education Foundation , supported by the royalties earned from his books. Along with Sidney Parnes , Osborn developed the “Osborn-Parnes Creative Solving Problem Process ” (commonly referred to as CPS). He co-founded the Creative Education Foundation’s Creative Problem Solving Institute, the world’s longest-running international creativity conference, and CPS has been taught at that conference – for more than 50 years. Osborn has become more active as an author, and has published several books on creative thinking . In his 1942 book How to think up the technique of ” brainstorming “, which had been used at BBDO. Eventually, Osborn’s writing career overtook his work in advertising, and in 1960, after more than forty years, he resigned from BBDO’s board of directors . In 1919, Osborn joined with Bruce Fairchild Barton and Roy Sarles Durstine to form the BDO advertising agency. Osborn acted as manager of BDO’s Buffalo branch. He was widely responsible for the 1928 merger of BDO (Barton, Durstine & Osborn) with the George Batten Company to create BBDO .Īfter years of success and having survived the Great Depression , BBDO underwent a crisis in 1938, losing many of its clients and key personnel. Osborn commuted to New York City and eventually saved the company by securing the Goodrich tire account . In 1939, he became BBDO’s executive vice president after Durstine resigned. Osborn was crucial in recruiting many top employees, including Ben Duffy, who eventually became president of BBDO. ![]()
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